Utilize Color for Better Mailing

By Andrew Jacobs
Jul 17, 2017

Utilize Color for Better Mailing

You may have noticed that here at JAM Paper, we have no shortage of colors when it comes to paper and envelopes. In fact, you might even say that we have EVERY color (and every size). Because we have provided you with this bountiful color selection, we thought it might be good if we also provided a brief guide to using these colors, and various color combinations, to your advantage. By pairing complimentary and analogous colored paper and envelopes, you can increase the chances that your business and personal mailings have of getting noticed and remembered by clients and recipients! Here, we will look at some complimentary and analogous color combinations represented in JAM's selection of products to help you make smarter choices when shopping for paper and envelopes! For a quick recap on color theory, complimentary colors are colors that lie across from each other on the color wheel (opposite colors). Analogous (similar) colors are those that appear next to or near each other on the color wheel.

Complimentary Combinations

1. Red and Green

This beautiful combination can be created with any of our red and green paper and envelopes. Our red envelopes are sold in a variety of shades and sizes, including Brite Hue Red Recycled, Burgundy, and Dark Red. Red Paper is available in these same shades and others. For something lighter in the same color family, see our pink paper and envelope options!

Our green envelopes are sold in Brite Hue Green, Ultra Lime Green, Green Recycled Parchment, Dark Green, Olive Green, Green Metallic, Leaf Green, Translucent Vellum Green, and Light Green! Green Paper is available in all of these colors as well as Mint Green and Chartreuse. Some of our suggested color combinations are brite hue red with bright hue green, green parchment with ultra pink, burgundy with dark green or racing green, brite hue red with racing green, and ultra lime with pink recycled parchment.

2. Orange and Blue

Frequently featured on beach towels and the jerseys of college sports teams, orange and blue is a classic color combination. Here at JAM, we have numerous shades of blue envelopes and paper, and a couple different shades of orange products as well to help you bring this color combo to you mailing projects. Choose from Orange Recycled Brite Hue, Ultra Orange Brite Hue, Dark Orange, and Mandarin Orange envelopes! Dark Orange, Orange Recycled Brite Hue, and Ultra Orange Brite Hue colors also appear among our election of orange paper! See also : Gold Paper options Let's talk about the blues. Among JAM's selection of blue paper, you will find Presidential Blue, Baby Blue, Navy Blue, Aqua, Brite Hue Blue , Sea Blue, Blue Parchment, Teal, and Sapphire Metallic. Blue envelopes are also available in all of these blue shades! Try Ultra Orange Brite Hue with Presidential Blue, Ultra Orange with Blue Brite Hue, Navy Blue with Dark Orange, Teal with Metallic Gold, Pastel Blue with Antique Gold, and more!

3. Yellow and Purple

Our yellow envelopes and paper comes in every shade of sunlight! These shades include Yellow Brite Hue, Light Yellow, and Sunflower Yellow! See also: Metallic Gold. Our beautiful and royal purple paper and envelopes come in Violet Brite Hue, Dark Purple, Light Purple, and Ultra Grape shades! Try Dark Purple envelopes with Yellow Brite Hue, Metallic Gold, Light Yellow, and Antique Gold paper! Take a look at Ultra Grape and Violet Brite Hue Envelopes with Yellow Brite Hue or Sunflower Yellow. Use Light Yellow envelopes with dark purple paper. The way combine these colors is up to you! Now let's take a look at some analogous color options. Analogous colors appear next to other on the color wheel.

Analogous Combinations

1. Red, Dark Red, Burgundy, Pink, and Fuchsia

First, we will visit the upper right of the color wheel where the red family lives. At JAM, this family is represented most strongly by Red Brite Hue, Dark Red, Burgundy, and Jupiter Red envelopes and paper! More distant relatives reside in the pink family. Members of the pink family at JAM include Ultra Pink Brite Hue, Ultra Fuchsia Brite Hue, Baby Pink, and Pink Recycled Parchment envelopes and paper. Combine Burgundy with Dark Red, Dark red with Red Brite Hue, Pink Parchment with Burgundy, baby Pink with Ultra Fuchsia, and more!

2. Dark Purple, Ultra Grape, Violet Brite Hue

Now we will move to the top left of the color wheel. As mentioned above, JAM has a variety of purples including Violet Brite Hue, Dark Purple, and Ultra Grape Brite Hue. Violet and Ultra Grape paper both go beautifully with Dark Purple envelopes. If you're feeling experimental try the inverse of one of the two or of booth. If you truly love bright shades of purple, try ultra grape and and violet together!

3. Blue, Navy, Bright Blue, Presidential Blue, Sea Blue, Teal

Our great selection of blue colors was mentioned about in the orange and blue portion. Possible fantastic analogous color combinations that can be created with these blue shades are Sea Blue with Navy Blue, Blue Recycled Parchment with Presidential Blue, Aqua with See Blue, Presidential Blue with Navy Blue, Blue Brite Hue with Navy Blue, Aqua with Teal, and any other of your creation!

4. Bright Green, Dark Green, Lime Green

Now we will revisit our green paper and envelopes to explore the lively and appealing combinations that that can be created with them. Use Brite Hue Green paper with Dark Green envelopes, Green Recycled Parchment Paper with racing Green Envelopes, Ultra Lime paper with Olive Green Envelopes, Green Recycled Parchment with Ultra Lime (to even out the tones of each) and more.

5. Yellow, Light Yellow, Dark Yellow, Gold

Remember when we said that our yellow products come in every shade of sunlight? Why not combine some of these shades so that the mail you send will really brighten someone's day? Try Light Yellow with Yellow Brite Hue, Antique Gold with Sunflower Yellow, and other combinations of these colors. Keep in mind that Gold Metallic paper also fits in with tones of yellow!

6. Orange, Dark Orange

Orange paper and envelopes are available in Orange Brite Hue, Ultra Orange, Dark Orange, and Mandarin Orange. Red shades can also be analogous with shades of orange! If you want to make sure your next mailing will not go unnoticed, try some orange combinations. Use Orange Brite Hue with Dark Orange, Ultra Orange with Orange Brite Hue, Dark Oange with Ultra Orange, or Mandarin Orange with Dark Orange! Dark Orange and Dark Red also go together beautifully. We hope that you found our color guide helpful and this it helped you mail look eye-catching and coordinated! Do you have any questions or further color combination suggestions? Let us know in the comments!

Posted in Paper Products, Mailing & Printing, Build Your Brand and Envelopes

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Enhancing Mailings with Color Combinations

This article will explore the use of color combinations to enhance mailings and make envelopes stand out. Readers will learn how to choose vibrant hues that will catch the recipient's eye and make a lasting impression.

Understanding Color Theory

Color theory is the study of how colors interact with each other and how they can be combined to create visually appealing designs. Different colors can evoke different emotions and reactions in people. For example, warm colors like red and orange can create a sense of urgency or excitement, while cool colors like blue and green can have a calming effect. Understanding the basics of color theory can help you choose the right hues for your mailings to convey the desired message.

The Role of Primary Colors

Primary colors, such as red, blue, and yellow, are the building blocks of all other colors. By understanding how these colors interact with each other, you can create a harmonious color palette for your mailings. Mixing primary colors in different combinations can produce a wide range of secondary and tertiary colors, giving you plenty of options to choose from.

Creating Contrast and Harmony

When selecting color combinations for your mailings, it's important to consider both contrast and harmony. Contrast can help certain elements stand out and grab the recipient's attention, while harmony ensures that the colors work well together and create a cohesive look. By balancing contrast and harmony, you can create a visually appealing design that is both eye-catching and pleasing to the eye.

Choosing the Right Color Combinations

When it comes to selecting color combinations for your mailings, there are a few key factors to consider. First, think about the message you want to convey and the emotions you want to evoke in the recipient. Different colors can have different psychological effects, so choose hues that align with your goals. Additionally, consider the context in which your mailing will be received.

Color Psychology in Marketing

Color psychology plays a significant role in marketing and can influence how people perceive your brand or message. By understanding the psychological effects of different colors, you can strategically choose color combinations that resonate with your target audience and enhance the impact of your mailings.

Testing and Iterating

When experimenting with color combinations for your mailings, don't be afraid to test different options and see what works best. A/B testing can help you determine which color combinations are most effective in achieving your desired outcomes. By analyzing the results of your tests and iterating on your designs, you can continuously improve the effectiveness of your mailings and make a stronger impression on recipients.

Who Can Benefit from Using Color Combinations?

Color combinations can be beneficial for a variety of individuals and businesses looking to enhance their mailings. This includes graphic designers, marketers, small business owners, individuals sending personal mailings or invitations, and anyone interested in leveraging color psychology to enhance their messaging.

When to Incorporate Color Combinations in Your Mailings

There are specific scenarios where using color combinations can be particularly effective in enhancing your mailings. Consider incorporating color combinations for promotional mailings, invitations or announcements, holiday mailings, rebranding, or personal mailings.

Examples of Color Combinations in Action

Color combinations can be used in a variety of ways to enhance mailings and create a lasting impression. Some examples of successful use cases include company branding, event invitations, and personal greetings.

What Sets Our Product Apart

Our product stands out from the competition due to its unique approach to color combinations. We offer a wide range of vibrant hues that are carefully curated to catch the recipient's eye and make a lasting impression. Our product is designed to make your envelopes stand out in a crowded mailbox and leave a memorable impact on recipients.

Customizable Color Palettes

One of the key features that make our product special is the ability to create custom color palettes. Our customers can choose from a wide range of colors and mix and match them to create unique combinations that align with their brand or message.

List of Use Cases for Our Product

Our product is versatile and can be used in a variety of scenarios to enhance mailings. Some common use cases include creating eye-catching promotional mailings, sending personalized invitations or announcements, adding a festive touch to holiday mailings, rebranding, and sending personal greetings or messages.

Maximizing Your Adventure with Our Product

To get the most out of your experience with our product, consider consulting with color experts and utilizing A/B testing to determine the most effective color combinations.

Colorful Conclusions

Color combinations can be a powerful tool for enhancing mailings and making a lasting impression on recipients. Whether you're a graphic designer, marketer, small business owner, or individual looking to make your mailings more memorable, incorporating color combinations can help you achieve your goals and leave a lasting impact.