What Paper Should I Use for Brochures

What Paper Should I Use for Brochures

Are you starting a new business, informing loyal customers about a new product or service, trying to reach new customers in a new area? Then you are most likely going to use brochure to do so. With all the options out there you probably find yourself asking “what paper should I use for brochures.” We’ve made the process of making your own brochure easier, by narrowing down the choices for you into four main factors:

Paper Weight

When it comes to the weight of the paper you want to use for the brochure there are two main types: Paper Stock & Card Stock. Each has their own unique style & benefit.

Paper Stock

This is your average computer paper with a thickness of 20-28 lbs.

  • Lighter to carry (if you’re handing out your brochures personally)
  • Inexpensive
  • Lightweight and easier to fold
  • Easier to mail via envelopes

Card Stock

This paper is thicker than average writing paper but thinner then paperboard. Think of the paper used in scrapbook pages or for postcards.

  • Durable & higher quality
  • Can be mailed without envelopes
  • They can stand upright on a surface to be displayed
  • Won’t develop crease lines

Finish

Once you have settled on how thick you want your brochure to be, next you need to decide what type of finish it will have. Paper finish refers to the texture of the papers surface. There are two main finishes typically used in brochures: Glossy & Matte.

Glossy

This paper has been coated by a compound to give it a smooth, shinny appearance.

Brochures, what paper should i use for brochures

  • Best for brochures with a lot of images
  • Shinier & high quality finish
  • More vibrant colors
  • Longer lasting
  • Coating seals in images which make for sharper images

Matte
This paper is also coated but without luster or gloss, giving it an untreated look.

  • Best for brochures with a lot of text
  • Non coating prevents smudges & finger prints
  • Less glare making images appear softer
  • Used by most professionals

Color

The paper color you choose has to reflect the type of message you are promoting. There is no wrong answer here. Most business brochure are printed on plain white paper. You can use this for a professional and clean look. However, you don’t have to shy way from bright hues. If your company has a distinctive color scheme, then incorporating these colors into your brochure is a great way for your clients to remember you. If you have an environmental business, a recycled brown Kraft brochure or earthy green one can accent your motto. With so much promotional material out there, a little creativity can go a long way.

Size

Like paper color, there is no one choice when it comes to the size of your brochure. Within the business industry there are three popular brochure sizes: Letter, Legal & Tabloid. Letter is the most popular.
Letter (8.5″ x 11″)

  • Most commonly used for the “tri-fold” brochure
  • Easily mailed
  • Fits in most brochure racks

Legal (8.5″ x 14″)

  • Used  for the “tri-fold” brochure
  • Extra 3” in length

Tabloid (11″ x 17″)

  • Used as a half-fold brochure or menu

Our Suggestions:

Paper

Weight

Finish

Color

Size

32lb 2-Sided Glossy Paper

Paper Stock

Glossy

White

Letter

80lb 2-Sided Glossy Cover

Card Stock

Glossy

White

Letter

 

Now that you have a better understanding of the basics, you can start to create your impressive brochure. Good luck! You’ll never have to ask again…”What paper should I use for brochures?”

Author: Nicolina Cabezal

Nicolina Cabezal - Marketing Manager at JAM Paper. Providing readers with an inside look at all things paper.

4 Replies to “What Paper Should I Use for Brochures”

  1. Thanks for giving me the idea that glossy paper is best for a lot of images in a brochure because of it’s more vibrant and long-lasting. we are planning to print brochures for our church activities to be distributed with every hosuehold in our town. I will find a printing service and advise them that I prefer to use the glossy prepare to improve the appeal of the brochures.

  2. Always love a glossy photo paper especially for photographic images! I haven’t really try it for brochure but I guess its worth the try? What do you think?

  3. It’s great to learn from this article that a matte finish would lessen glares. I always am wary of how glossy the brochures I’ve been working on would turn out so I often considered that when choosing my color palette. It’s good to know that I can be freer to do what I want without worrying about glares.

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