The Psychology of Color

The Psychology of Color:

Have you ever notice how your surroundings can affect your emotions and state of mind? Are there certain places that feel calm and peaceful ? Have you been somewhere that bothers and strains your eyes? Did you ever think it was the color in the spaces that made you feel that way?  Color choices can convey a feeling, express parts of your personality, make a statement, or change your attitude!

Think about painting a room in your house: what emotion do you want to feel walking in. A red bedroom is harsh on the eyes and not inviting but perfect for a restaurant logo to spark appetite. Blue is great for an office and productivity but might not be the ideal choice if you are trying to grab attention with a store sign or create a call to action. Color choice matters!

The Psychology of Color

SHOP every color here!

Warm Colors:

Warm colors are often used in designs to reflect warmth creativity, passion, energy and creating an exciting effect. They reflect more light and excessively stimulate a person’s eyes which can lead to irritation. They are also used to encourage appetite.

Cool Colors:

Cool colors are sued to reflect professionalism and calmness or a sense of restfulness for the viewer.

Neutral Colors:

Neutral colors are great to mix with either warm or cool palettes. Many times they are used for backgrounds of designs and can tone down using other bold colors. Black is added to create a darker shade while white can be added to create a lighter tint.

Some Color Vocabulary:

Primary Colors:

Primary colors are red, yellow, and blue. These can not be mixed or formed by any combination of other colors. Additionally, all other colors are created by mixing these three colors.

Secondary Colors:

Secondary colors are green, orange and purple. You can create a secondary color by mixing 2 primary colors.

Tertiary Colors:

Tertiary colors: red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet. Tertiary colors are formed by mixing primary and secondary colors.

Happy coloring!

 

Author: Caitlin

Caitlin is the Marketing and PR Coordinator for JAM Paper

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